ASCA BRAND

logo

Two arcs symbolize a cell and also resemble the main purpose of the ASCA community: to encourage researchers to contact each other and perform joint projects focusing on the application of single-cell techniques. Two “A” letters in the word “ASCA” symbolize the molecules within a cell that can be investigated using single-cell techniques.

SIGN

The most recognizable and stable element of the style.

The logo can be used in cases where it is clear to the viewer that we are talking about the brand.

Color
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Black
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White
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MAIN

This is the main version of the logo.

You can use it everywhere.

Color
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Black
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White
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Vertical

The logo can be used if the composition is cramped horizontally.

Color
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Black
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White
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Horizontal

The logo can be used
if the composition is cramped vertically.

Color
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Black
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White
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Other variants of logo

The logo can be placed in different positions. It is recommended to follow the composition. There are several options for the location of the brand name.

Other 1
Color
Black
White
Other 2
Color
Black
White
Other 3
Color
Black
White
Other 4
Color
Black
White

Colors

The brand's corporate colors are used for the logo, branded printed and electronic materials, and the website.

The colors are chosen in such a way as to arouse the viewer's desire for research, the main colors – bright blue resembles the color of cognition, and fresh orange speaks of vivacity, aspiration, desire for communication.

Bright blue
CMYK: 71 29 0 4
RGB: 70, 174, 244
HEX: #46AEF4
Fresh orange
CMYK: 0 73 95 13
RGB: 222, 61, 10
HEX: #DE3D0A
Milky white
CMYK: 0 0 0 1
RGB: 252, 252, 252
HEX: #FCFCFC
Charcoal Black
CMYK: 0 0 0 91
RGB: 23, 23, 23
HEX: #171717